Behind The Scenes of The Magick Menu Launch
This post came out of one of the many realizations I had at SXSW. While I was at the conference I realized that I wanted to talk more about the business side of my business.
I figured it might interest you because I always find it fascinating to get a more transparent look at how companies operate.
I also think that it’s important for me to share the behind the scenes stuff, so people understand what goes into running a blog and business like mine.
So let’s take a look at The Magick Menu launch, shall we?
The Magick Menu Goodies
One of the things that I like to do whenever I launch a product or program is to give people a taste.
Since I don’t live near every reader, it’s not exactly ideal for me to make food for everyone. So what’s the next best thing? Videos and recipe books, naturally.
The first video I released as part of The Magick Menu launch was my Wicked Guacamole recipe video.
Next, I released my “11 Snacks to Silence Your Stomach” recipe book. It was a huge success and got tons of great comments.
Then I went away to SXSW, and released my Avocado Fritters video. I didn’t get to promote it as much as the other goodies, but I think it was a great freebie for people who were already on the list.
The Live Unveiling
Then I hosted a live ustream event training called “How to Make Healthy Eating Inevitable“. It was great to chat and answer questions with people live on the video.
Here’s what I covered in the training:
- How to step back and figure out what healthy eating means to YOU. (Not dieting, or any of that deprivation stuff.)
- 3 ways to make healthy eating inevitable, so there’s no second guessing, no regressing, and no guilt.
- How I save time in the kitchen, and money at the grocery store… because I’d rather be having fun than slaving away in my kitchen.
You can watch the recording here.
The Fast Action Bonuses
During the live unveiling of The Magick Menu I also announced some fast action bonuses. These are special first-come-first-serve type bonuses.
I know that we as human beings tend to put things off, I know I do. That’s why the fast action bonuses are so important. Well first, it rewards people who are ready to take the plunge and eat right.
Second, it helps those people who aren’t really in a hurry. I mean, I can’t be the only one who really cares about eating right but I know it’s not on most people’s priority list. Especially when there’s something good on TV, or a crisis to be managed like the dog shredding your favorite blanket to bits.
You can see what the bonuses are by checking out the sales page here. Depending on when you read this, there might still be some of them available! ;)
So, what next?
Now that I’ve revealed my latest big project, and people are jumping on board… what’s next?
At the end of April I’ll be re-running my signature program Cure Cravings Forever. (Get on the waiting list for that by clicking here.)
Until then I highly recommend you take a look at what The Magick Menu is all about, and see if some magickally-done-for-you menu plans might make your life easier.
Have a great day, and enjoy your meals! :)




















